Welcome to Actually.
We describe ourselves as a strategy + creative partner, united by the belief that clients are best served by an agency who first seeks to understand everything happening in and around their business, and then brings that understanding to bear in strategy and creative solutions which can help them to grow.
Sometimes growth means dollars and cents. Sometimes it means brand and culture. Sometimes it means product and experience. Whichever of these we’re working on, we see our role as being complete when the objective is met.
That’s why we talk about the three meanings of Actually. First, understand what’s Actually true. Then, Actualise and make it happen. Finally, Act as an Ally until the job is done and the growth is realised.
And that’s who we are.
Client Partners
When you partner with Actually, you get more than just an agency—you get us. Every project is led by one or more of our experienced Senior Client Partners, who bring a unique mix of strategic insight, creative thinking, and hands-on collaboration to the table. We’re here to understand your business, unlock opportunities, and see the work through to the very end. Meet the people who will be by your side, every step of the way.
Daniel Goodfellow
Managing Director
As founder and Managing Director of Actually, Daniel works with clients at the intersection of strategy and creativity. With a career spanning top agency and in-house roles in international markets, he believes brand relevance should drive every business decision, and that creativity has a place in every project—big or small. His creativity was honed early in his life as a musician, during which time he studied as an opera singer at the Conservatorium in Melbourne and performed around Australia and overseas.
Ellie Dixon
Senior Client Partner (AU)
Ellie brings almost a decade of expertise in brand strategy, marketing, and communications across industries from FMCG to healthcare. With experience agency side, in-house, and as a consultant, she’s an excellent partner for everything from go-to-market strategies to brand refreshes. Ellie’s warmth and curiosity make her a natural with clients, whether she’s collaborating over a long lunch or leading the charge in the boardroom.
Millie Drysdale
Senior Client Partner (AU)
Millie is a natural problem-solver with a knack for distilling complexity into clear, actionable strategies. Throughout her time in the agency world, she’s led brand strategy development, research, workshops, and creative planning across numerous industries. With a mind for puzzles and an eye for patterns, Millie is the team’s resident fixer and finder.
Brandon Washington
Senior Client Partner (USA)
Brandon is a seasoned brand mechanic with 14 years of experience spanning strategy, brand development, creative services, and digital marketing. Known for his engineering mindset and versatile expertise, he’s partnered with B2C and B2B clients of all sizes to craft impactful solutions. A lifelong soccer player, dancer, and advocate of sugar in grits, Brandon brings precision and passion to every project he leads.