Impact
Impact & Case Studies
EO has entered the medical cannabis space in the US, offering both products and care that are designed by clinicians and trusted by doctors. Actually has been a strategy and creative partner at each step along the way, developing the brand, telling the EO story, and helping to define two acquisition funnels for both clinicians and end-patients. As a result, EO is winning accolades from major hospitals and health systems and growing rapidly in a high-growth market.
When Australand became Frasers Property Australia, it gained global scale but lost local recognition. We partnered with the team to rebuild the brand from the ground up, creating the Live Proud platform and a new brand belief anchored in the power of belonging. Within two years, Live Proud became the heart of the company’s culture, boosted recognition nationally, and drove record customer engagement through a complex and often multi-year funnel.
Crook & Marker brought healthy ingredients and real transparency to the canned cocktail market in the US. But when a pandemic strikes and blanket media coverage makes it nearly impossible for brands to cut through, what’s the next move? The answer in this case was the Tastemask. This viral product was both a revenue stream and a brand builder… making people smile via 500 million impressions it generated around the world.
The YMCA needed to reconnect with a new generation while staying true to its roots. Enter Why Not?—a bold campaign created by us and fronted by Boy George, reimagining the classic anthem for modern times. It became a rallying cry for youth empowerment. A national rebrand followed, unifying the organisation under the new name “The Y” and driving record-high awareness in Australia and around the world.